Initiative Media North America is among the leading global media communications agencies, providing media management services. It creates integrated communications solutions that are designed to produce results. Its services cover the full spectrum of communication needs, from channel strategy, planning and buying, consulting, post-campaign analysis, financial control and return on investment. Iniative Media North America is a subsidiary of Initiative Media Worldwide. Founded in 1975, the parent company has spread from Paris to locations throughout the world. Previously known as Western Initiative Media, the company changed its name to Initiative Media North America in 2000.