International Marketing Systems ( IMS ) /American Restaurant Marketing Group ( ARMG ) develops Franchising Programs/System Marketing Plans ; support tools and materials for clients that are growth oriented. Our retail network clients require marketing and planning support. In many instances, we function as a supplement to the marketing department of our clients, who have streamlined organizations and wish not to get top heavy in the staffing of their marketing and franchising departments. IMS/ARMG creates and then links communications, promotional, marketing and human resource efforts among organizations employees and customers, in order to enhance sales, profits and customer satisfaction. IMS/ARMG designs and implements field marketing systems and programs for multi-unit businesses who have from three to thirty thousand locations. We create vertically-integrated strategies and programs that promote our clients corporate cultures and sales goals to employees and customers. We craft realistic, measurable programs in the trenches at the cash register level, ensuring the realization of total customer satisfaction through customer service fulfillment. Corporations can spend fortunes on product development and advertising, but results are either achieved or lost at each cash register. International Marketing Systems specializes in the execution of the sales, advertising, promotion and corporate mission of our clients.