James Avery Craftsman designs and manufactures fine jewelry in sterling silver, 14 karat and 18 karat yellow and white gold, and gemstones for ladies and men. Its jewelry line includes earrings, bracelets, cufflinks, pins, pendants, keychains, necklaces and rings. The company maintains more than 1,100 designs and 14,000 separate jewelry items in its active product line. James Avery has corporate headquarters in Kerrville, Texas; and five manufacturing plants one each in Hondo, Fredericksburg, and Kerrville, Texas; and two in Comfort, Texas. Its products are distributed through more than 40 company-owned retail stores in Texas, Oklahoma, Georgia and Colorado.