KnowledgeBase Marketing provides information and database marketing solutions that enable clients to acquire and manage customer relationships across traditional and Internet-based contact points. Its database marketing system, IMPACT, offers list processing, marketing analytics, database management and strategic consulting features. The company also provides a range of marketing analysis services that includes customer profiling, exploratory data analysis, quick start segmentation and product affinity analysis. Additionally, it provides data collection services from various sources, including public records, phone directories, U.S. census data, consumer surveys and purchase transactions. KnowledgeBase Marketing provides services to clients in the health care, insurance, consumer products, financial and telecommunications industries. The company was founded in 1997 and is a part of the WPP Group, a communication services organization.