Established in 1997, the KBM Group, originally named Knowledge Base Marketing, provides direct marketing, digital marketing, analytics and consulting services. Based in Richardson, Texas, the company specializes in direct marketing disciplines, including global marketing, analytics, database marketing, program management, list processing, data compilation and optimization. It provides marketing outsourcing, media mix optimization, e-mail marketing, performance improvement, marketing management and response services to its clients. It has served numerous clients in health care, telecom and hi-tech industries. Its client list includes Nokia, Ford, AT&T, Verizon and Michelin.