Kellogg's is one of the leading cereal and snack food manufacturers and distributors throughout the world. It offers a wide range of products, such as cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and vegetarian food items. It sells products under various brand names, including Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr s, Plantation and Ready Crust. In addition, it has an online store that offers a variety of apparel, collectibles, toys, and kitchen and home accessories. The company s products are manufactured in more than 15 countries and marketed in over 180 countries worldwide. Kellogg's is located in Chicago.