KRC Research is a unit of the Interpublic Group of Companies. It is one of the leading full-service communications research firms in the United States. The company provides a range of marketing research and public opinion polling services. KRC Research represents corporations, nonprofit organizations, government entities, and public relation and marketing agencies. It conducts customized primary and secondary research using qualitative and quantitative techniques. The company provides services through surveys, one-on-one interviews and focus groups. KRC Research also offers perception audit, landscape assessment, message development, and evaluation and testing solutions. It provides segmentation analyses to identify, define and describe target audiences. The company offers services in areas related to hybrid designs, complex and controversial issues, and global and comparative multinational research.