The Lacek Group, established in 1993, specializes in retention marketing and loyalty programs. The company manages offices in North America, Europe, Asia and the Middle East. It serves airlines, hoteliers and rental car companies. The company manages a database marketing and analysis group. The Lacek Group offers interaction design, application development, Web hosting and online marketing strategy solutions. The company also manages a partnership marketing and strategic alliances practice that focuses on linking companies to address complementary business objectives. In addition, it provides consulting and production services. The company offers publishing and project management solutions. Its clients include Continental Airlines and National Car Rental. The Lacek Group additionally designs promotional programs.