Frito-Lay, established in 1932, is the convenient foods division of PepsiCo. The company offers a variety of baked and fried products, potato and corn chips, pretzels, savory cookies and fruit and oatmeal bars. The company also sponsors sports events and organizes club activities and fun camps for children. It offers its products under various brands, including Lay's, Fritos, Chee.Tos, Baken-Ets, Ruffles, Doritos, Funyuns, Tostitos, Baked Lay's, Wow!, Sunchips, Munchies, Oberto, Rold Gold, Quaker Chewy Bars and Grandma's Cookies. Its Web site offers promotional offers, snacks recipes, health tips and nutrition information. The other divisions of PepsiCo include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Frito-Lay is headquartered in Plano, Texas, and has a distribution center located in Menomonee Falls, Wis.