Lippincott is a company that helps its clients create and maintain brand names for themselves and their businesses. The company has a variety of clients in many industries, including automotive, consumer/retail, energy, financial, health care, industrial, insurance, nonprofit, professional services, publishing, technology, telecommunications and travel. Some of its clients have included HUMMER, McDonald s Nissan, Borders, Citigroup, Sara Lee and Sprint. The company provides a variety of services, including brand strategy, brand science, naming, brand identity, interactive communications, brand environments, brand management and sensory branding. Lippincott is headquartered in New York, with other locations in Boston, London and Hong Kong.