Lister Butler Consulting, Inc. operates as a consultant in identity and communications management. Based in New York, it works with companies to evaluate, develop, enhance and manage positioning, brand identity, and communications strategies/systems. The firm s wide range of capabilities includes brand equity evaluation, product branding strategies/systems, visual identity systems, packaging and retail/environmental design, etc. In addition, it provides corporate message/themeline development and identity policies/standards documentation. Lister Butler Consulting, Inc. s clients include Volvo, Bank of America, J.P. Morgan and Cox Communications.