Lugz are shoes for the hip hop generation. Jack Schwartz Shoes is a distributor of casual footwear and clothing. The company manufactures the Lugz brand that includes athletic and casual shoes, clothing, men's boots and women's shoes. Lugz shoes are primarily geared to the young hip-hop audience and has had numerous celebrity endorsers including rappers Erik Sermon, Redman, Snoop Dog, Outkast and Master P. Lugz products are styled using the highest quality materials for maximum durability and superior comfort. The footwear features premium leathers and durable construction. Lugz was started in 1993 and the original line consisted of two styles of boots, a quilted vest and a pair of jeans. Lugz can be found at retailers nationwide including Finish Line and Footlocker.