MaggieMoo's is a chain of independently owned and operated franchised stores that specializes in serving ice cream and desserts. Founded in 1989, its stores offer ice cream in various flavors, such as apple strudel, butter pecan, chocolate, key lime, strawberry, raspberry and vanilla. The stores provide a variety of milkshakes and smoothies. MaggieMoo's stores also offer cherry chocolate, carrot and cotton candy carnival ice cream cupcakes. It provides products under the Zoomers, Amooretto, Choco-Mallo, Cinnamoo and Snickers brands. The chain participates in several community events and programs. MaggieMoo's offers franchising opportunities, as well as online ordering services. It is a subsidiary of NexCen Brands.