Founded in 1989, Market Strategies International operates as a full-service market research and consulting firm. Located in North Little Rock, Ark., the firm offers various solutions under categories, such as brand development, message testing, market opportunity assessment, loyalty measurement, usability evaluation and social research. It serves various industries, including communications, energy, financial services, healthcare and technology. The firm has partnerships with Dialsmith LLC and Veronis Suhler Stevenson (VSS). It is an affiliate of American Customer Satisfaction Index (ACSI), Market Research and Intelligence Association (MRIA), Master of Marketing Research (MMR) and The Market Research Society (MRS).