Founded in 1993, The Marketing Arm is a network of experiential marketing services agencies, USM&P, Millsport and Davie-Brown Entertainment, specializing in entertainment, music and sports with expertise in events, retailtaiment and promotions. The Marketing Arm is a branch subsidiary of Omnicom Group since 1999. Omnicom Group is a strategic holding company that manages a portfolio of world market leaders. Its companies operate in the disciplines of advertising, marketing services, specialty communications, interactive and digital media and media buying services. The firm has worldwide brands that include BBDO Worldwide, DDB Worldwide and TBWA Worldwide. Its leading United States-based national advertising agencies include Arnell Group, Goodby, Silverstein & Partners, GSD&M, Martin, Williams, Merkley Newman Harty Partners and Zimmerman Partners. The Marketing Arm is located in Dallas where it employs nearly 30 people.