Based in Virginia Beach, Va., Michaels Stores Inc. is a retailer of art and craft supplies. It caters to general hobby and craft requirements with various materials, such as artist's tools and supplies, bake ware, frames, needlework, beads, ink, paint, painting accessories and books, to name a few. The store offers varied products, specific for school requirements of children as well as teachers. Michaels Stores Inc. also stocks materials for home decor, season and celebration gifts, wedding requirements, scrap booking and floral work. It produces ten private brands, including Recollections, Studio Decor, Bead Landing, Creatology, Ashland, Celebrate It, Art Minds, Artist's Loft, Craft Smart and Loops & Threads.