Millward Brown is one of the world s leading marketing and research brand consulting companies with offices in more than 40 countries. It serves the automotive, entertainment, financial, personal care, food, pharmaceutical and media industries. The company provides brand strategy development, communication optimization, progress monitoring, financial outcome analysis and future potential assessment services. Millward Brown offers services through BrandDynamic, ChannelConnect, D&A, Dynamic Tracking, Link and TGI tools. Its brand strategy development services include market opportunity assessment, positioning, targeting and pricing. The company maintains a financial services team that helps financial firms with segmentation study market penetration, brand equity and logo design assessment issues. It works with over 70 global brands and serves clients in Canada. Millward Brown maintains one of its locations in New York City.