Founded in the early 1900s, as an arch support company, New Balance developed into a specialized shoe manufacturer in the 1970s and has grown to become one of the leading global athletic products company. Based in Austin, Texas, the retail chain provides a range of running, training, outdoor, walking, tennis and yoga footwear. In addition to footwear, it renders various wellness and lifestyle related services. New Balance offers products under brands, such as New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.