New Era Optical provides optical professionals with optical products at affordable prices. The company s Web site allows customers to place orders digitally. The company provides free shipping of contact lens orders. While New Era requires no minimal purchase, the company provides free shipping for orders that total $100 or more. Soft lens parameters are listed on New Era Optical's online system. This list saves time and reduces the chance for human error on both the sending and receiving ends. The New Era Optical online system is an IBM AS/400 system. Because IBM AS/400 software is resonant in the system and cannot be hacked, it is inherently more secure than the typical PC system. In addition, all New Era data is protected with encryption technology, including a Secured Socket Layer, the same safeguard used by major credit card companies. The company was founded in 1912 and is headquartered in Chicago.