News America Marketing designs and develops a range of advertising and promotion programs for various businesses under the SmartSource brand. The company is one of the leading providers of single-source marketing services in the United States. It uses consultative selling approach and administers finance, human resources and operations departments. News America Marketing offers direct mail, merchandising and sampling services. The company maintains more than 5,000 full- and part-time employees throughout the U.S. Its clients include General Mills and Nestl USA. News America Marketing is a subsidiary of News Corporation, which is one of the largest integrated media and entertainment companies in the world.