Founded in 1990, Novantas is a privately held company that provides management consulting and information services to the financial services industries.. The firm s consulting services include branding, market mix and distribution management, segmentation, product design, pricing and sales execution. Its continuous sales and service improvement programs include sales training, coaching and management services. Novantas offers Mindswift, which is a testing and campaign production product. With one of its locations in New York City, Novantas also maintains a location in Chicago.