Osborn & Barr, also known as O&B, focuses on relationship-driven branding communications for agriculture and the rural-lifestyle markets to maximize the image and profitability of its clients. Established in 1988, it is one of the leading full-service agencies in the areas of agricultural and rural marketing in North America. Osborn & Barr oversees a professional staff of more than 140 professionals. It provides a range of services, including brand management, strategic planning, public relations, and digital and channel marketing. The company also offers creative, media, and event planning and marketing services. Osborn & Barr is affiliated with the American Association of Advertising Agencies, Canadian Agri-Marketing Association, Society for Human Resources Management and National Association of Farm Broadcasting.