About Phoenix Traders and Our Products Phoenix Traders delivers big city cool to Rockford without the headache of driving to Madison or Chicago to pay outrageous big city prices. Shop the largest variety of imported clothing and accessories in the Rock River Valley, straight from the markets of India, South America and Africa. All in a super friendly atmosphere where fair trade coffee is served to our guests for free. We have the best incense prices and selection in Rockford for imported Indian incense like Nag Champa. We carry Fred Solls incense, hand rolled by Fred himself in his mountain fortress in New Mexico. Hey, Willie Nelson uses it so you know it must be good.