A global company with deep Indian roots, Saffronart was founded in 2000 on the strength of a private passion. Remaining committed to this passion and personal values, today Saffronart is a strong and successful international business that both embraces and drives change. With ten years of experience in auctioning Indian art online, Saffronart is committed to serving the growing community of Indian collectors, while also creating a cultural bridge to India for both the global Indian diaspora and the international community at large. Providing a platform that enables access to view, purchase and become involved in the development of Indian art and jewelry globally, Saffronart has set global benchmarks for online auctions and was recently the subject of a case study at Harvard Business School. In October 2008, Saffronart extended its unique online auction platform to host its inaugural sale of Fine Jewels and Watches, adding a new dimension to its online and market presence. Most recently, Saffronart leveraged its online presence and global reach to introduce a new product Prime Properties in India. Through lavish print and online catalogues of luxury city apartments and holiday homes for private sale, Saffronart's Prime Properties service broadens the reach of the traditional real estate firm and offers clients a selection of the most exclusive properties available in India. With online auctions, a host of technology enabled services for clients, and a global presence in Mumbai, New York and London, Saffronart has broadened and simplified access to Indian art and jewelry, and is working to achieve the same for real estate. Also involved with various institutions, organizations and publications, the company is driven by an endeavor to provide accurate and timely information on Indian artists, designers, events and trends. Saffronart Website The website www.saffronart.com, as the online location for all Saffronart auctions, is central to the services Saffronart provides. In addition the website also lists art, jewelry and properties for online or private sale. It offers convenient access to an extensive range of art for sale, along with detailed information on artists and art-related events and exhibitions. The online catalogue has several thousand works of fine art by approximately 1, 000 established and emerging artists, available for sale and delivery virtually anywhere in the world, accompanied by a Saffronart authenticity certificate. In 2009, Saffronart launched an online fixed price jewelry catalogue along with thematic monthly collections of jewels for sale, and a jewelry guide and glossary on the website, and in 2010, Saffronart introduced its Prime Properties catalogue on the website as well. Saffronart's gallery spaces in Mumbai and New York, and its offices in London provide access to a substantial range of art, information and advice. The gallery space in Mumbai opened with a definitive collection of works by Francis Newton Souza in 2003 and through the years has followed this with several partner gallery exhibitions and auction previews. Saffronart's space in New York, at the prestigious Fuller Building, is a large viewing area, lounge and office, which opened with a preview of its 2007 Summer Online Auction, followed by a major retrospective of S.H. Raza's work. Saffronart's newest office opened on New Bond Street, London, in 2008. Saffronart Events Saffronart has held several highly successful online auctions, accompanied by physical catalogues and preview events in Mumbai and New York. These auctions allow bidders around the world to participate simultaneously in exciting sales. Over the last ten years, Saffronart has also organized several curated exhibitions, both physical and online. In 2009, Saffronart and the Guild Art Gallery presented A New Vanguard: Trends in Contemporary Indian Art' and the jewelry exhibiti