For more than 20 years, Play It Again Sports has been a preferred store of value-conscious consumers because it buys, sells and trades new and used sports equipment and gear. Since the customers can sell or trade in quality used sports gear for cash or store credit, they are able to get deeper discounts and better prices on new and used products. The company s stores are individually owned and operated. Any resale value will depend upon the age, condition, features and consumer demand for the product that is being traded in. Products include items for hockey, snow sports, golf, fitness equipment, baseball and softball. The company is a subsidiary of the Winmark Corporation, which develops, franchises and operates value-oriented retail concepts for stores that buy, sell, trade and consign quality used and new merchandise. Play It Again Sports maintains a location in Golden Valley, Minn.