The Premier Group is an advertising organization that features Prime Wines, Premium Wine & Spirits and Prestige Wine & Spirits. The group s member stores have received national recognition from Market Watch and Beverage Dynamics. Its stores offer white, red and blush wines from countries throughout the world. The wine associates of The Premier Group taste thousands of wines every year to achieve the finest selection. The group provides numerous savings opportunities on brand-name wines and spirits. It also engages in tastings and events. It member stores offer various brands of spirits, such as Bacardi, Seagram s, Jack Daniel s, Canadian Club, Johnny Walker and DeKuyper. The Premier Group is based in Kenmore, N.Y.