Founded in 1999, PureBeauty operates more than 40 stores in California, Nevada, Illinois, Washington, D.C., and Virginia. It is a beauty lifestyle retailer that offers a variety of brand name products, expert consultation and salon services for hair and skin care. Its products also include a variety of electric tools. The company s salons feature private skin care rooms. Its team of consultants, hair stylists and estheticians are trained to provide services according to the specific hair and skin requirements of the clients. PureBeauty sells products of various companies, including Halo, Kenra, Bing, Matrix, Ojon, Fresh, Wigo, Arden, Sharps, American Crew, Spornette, Borba and Cargo. The company maintains a location in Encino, Calif.