PRIM is the concept of blending urban grittiness with classic beauty, unifying everyday style with high fashion. Inspired by architecture, textiles, nature, and street art, PRIM creates unique prints and versatile designs while staying true to the initial concept. PRIM was co-founded by two former alumnae of women's contemporary brand, Tibi. Working together gave them a fresh perspective on the fashion industry. Their experience at designer labels Diane von Furstenbery, Tommy Hilfiger, Alice + Olivia, and Lafayette 148 paved the way for their successufl launch of PRIM.
Services/Products
We are a women's contemporary clothing brand offering coats, jackets, dresses, blouses, pants, skirts, shorts.