Founded in 1977, Primerica is one of the leading independent financial services marketing firm in North America. Based in Harker Heights, Texas, it offers a variety of products and services, including term insurance, investments, debt solutions, auto and home insurance, legal protection and long term care insurance. The company caters to middle markets and families. Primerica also provides an online support system that provides customized business-tracking tools, presentations, training, motivation and information on company. It is a member of the Better Business Bureau (BBB) and Insurance Marketplace Standards Organization along with having affiliation with A.M. Best and Financial Industry Regulatory Authority (FINRA).