Created in 2000 by Emmanuel Loheac, Pull-In has brought freshness and creativity to an otherwise highly conservative lingerie industry. Known today for the quality of its underwear products, Pull-in has come a long way since its creation in 2000. With concept stores in France and now the U.S., broadening of the product range, and increasing Co-branding with the likes of Marvel, MLB, UBISOFT, Swarovski, G-Shock, and DC Comics (just to name a few), Pull-In has forged an identity that has become a real philosophy, and established itself as a market leader.