The company, then known as University Data Systems, offered a one-hour service model and was known to provide The Fastest Response Anywhere. After years of refining the company s service offering and pioneering computer maintenance and repair best practices, Milman realized the best route to expansion and to attracting only the best and most experienced technicians was through franchising. In 1997, the company was renamed RESCUECOM and sought opportunities to replicate the successful business model developed over the prior decade. The first RESCUECOM franchise opened in Rochester, N.Y., in 1999. RESCUECOM has 95 franchises serving 71 regions throughout North America, delivering some of the fastest on-site response, computer repair and technology services for home and business users.