Direct Alliance creates custom business process outsourcing solutions for businesses that sell products either directly or through channel sales partners. The company utilizes proprietary technology, infrastructure and processes to manage analytics, direct marketing, sales, financial services, logistics and supply chain management for clients. Its services enable manufacturers to distribute branded products directly to customers, as well as support indirect sales channels. Direct Alliance employs its Marketplace Activator integrated business system to operate throughout the United States, France, Sweden, Canada, Germany, Japan and the United Kingdom. The company is a wholly owned subsidiary of TeleTech Holdings. Direct Alliance was founded in 1993 and is headquartered in Tempe, Ariz.