Since its beginning, American Safety Insurance has developed into a multi-line specialty insurance group. ASI operates in the specialty risk and alternative insurance market. The company develops customized insurance programs and provides a broad range of insurance and reinsurance program development and management services to fit the needs of specialty niche industries and risks. American Safety Insurance has developed extensive expertise in identifying insurable opportunities not addressed in the standard insurance market. Typically, ASI targets niche insurance markets that are underserved because they are small in number of insureds or in the amount of coverage needed, need unique or unusual coverages or have not yet been identified by competitors. For these markets, ASI is able to offer a broad array of innovative insurance products and services. A significant portion of ASI's business comes through insurance agencies and brokerage firms who are aware of its dedication and ability to offer insurance for difficult risks in underserved markets.