Roark Capital Group is an Atlanta-based private equity firm whose primary focus is organizations headquartered in the Southeast, and franchise, financial services and niche manufacturing businesses located throughout the United States. The firm specializes in companies with growth prospects and revenues between $20 million to $500 million. The group considers investments in a number of industries with a particular focus on multi-unit distribution companies, consumer brands, packaging and service industries. The company s role is to assist management in a variety of ways, including leveraging its relationships with third party advisors, lenders and strategic partners; setting equity and incentive driven compensation plans; enhancing strategic planning processes; assisting in the sale of under utilized assets; upgrading and enhancing technology; introducing new sales and marketing initiatives; identifying and financing add-on acquisitions; and developing and implementing exit strategies for the business. Roark Capital Group is named after Howard Roark, the main character in Ayn Rand s The Fountainhead .