ROL Wheelworks was developed by its founder, Sean Lambert, in the fall of 2004. Sean grew up in Boulder, Colorado where he developed a love for cycling at an early age. As a kid, he had the privilege of seeing some of the world's greatest cyclists race in Colorado each summer in the Coors Classic; guys like LeMond, Hinault, Fignon, Hampsten, Phinney, Kiefel and others. Sean says, "It was at that point that I knew I wanted to be in the bike business one day." Some 20 years later, ROL Wheels became a reality. That fire still burns today. Our goal is to promote a fresh new attitude to the world of cycling and triathlon. At ROL Wheels, we strive to provide our customers with world-class wheels and rims at a great price, with a great attitude, at an unparalleled level of integrity and service.