Rolex Watch U.S.A., based in New York, is the United States affiliate of Rolex. The company s mission is to monitor the distribution and maintenance of Rolex timepieces and assure respect for the company s philosophy and tradition. Rolex Watch U.S.A. also acts as a source of information about the life of each Rolex watch sold in the United States information that is used to benefit research, production and quality control. Rolex offers several timepieces, which includes the Oyster Perpetual, Oyster Professional and Cellini collections. The company also sponsors a number of events, such as Wimbledon and the Senior British Open. In addition, Rolex has various celebrities that are ambassadors of Rolex, such as Eric Clapton, Placido Domingo, Jack Nicklaus, Retief Goosen, Andy Roddick and Justine Henin-Hardenne.