Located in Chicago's vibrant River West community, our business thrives because of the loyalty of our clients and positive word-of-mouth. To say thank you to all our current and past clients, we've developed a customer referral program. Send your friends to Roots and receive discounts on future services for yourself. We think of it as giving back to the givers. Our products: We are an Aveda concept salon, which means we only use high-quality products that are eco-friendly, cruelty-free, and derived from renewable, sustainable, or organic plant-based ingredients.