In operation since 1960, Rural King Supply is a farm and home store founded in Mattoon, Ill. The company operates more than 35 locations in over five states, including Illinois, Indiana, Kentucky, Tennessee, Ohio and Michigan. Its product range includes livestock feed, farm and agricultural equipment and lawn mowers. Its stores also provide a variety of workwear, fashion clothing, housewares and toys. Rural King Supply operates automotive, collectibles, farm, home products, outdoor living, sporting goods, tools, toys, pet supply and clothing departments. The company has its corporate office, distribution center and flagship store in Mattoon, Ill., and maintains a location in Owensboro, Ky.