Established in 2004, HipCricket is a public company that specializes in undertaking mobile marketing campaigns. Its clients include Clear Channel Radio, NBC, CBS, Nestle, Coca-Cola Company, Macy s, Staples, Hershey s and Jameson. HipCricket has executed more than 30,000 campaigns through short message service, wireless application protocol and mobile advertising in the United States and Mexico. It has received the Cross Media Integration award from the Mobile Marketing Association. The company maintains a network of over 90 broadcast stations providing advertisers with access to their target audience.