Established in 1973, SOCAP International (The Society of Consumer Affairs Professionals in Business) is a community of consumer-relationship professionals that shapes the business community s response to changing consumer needs and expectations. Based in Alexandria, Va., the association has produced studies, conferences, magazine articles and Web site materials, reflecting the latest trends in consumer affairs. These include the increased focus on customer care, customer loyalty / retention, contact center management, globalization, sourcing strategies and technological developments in the field. SOCAP International s industry communities offers professional tools and networking opportunities to members from automotive, food & beverage, household & personal care, retail & consumer goods, healthcare and travel & hospitality sectors. It also publishes a periodical by the name of CRM Magazine for its members. A few of its corporate members include names like Sara Lee, Diageo, Johnson & Johnson, Hersheys, Levi s and Pepsico.