South Coast Surf Shop Since 1974. Surfboards, Swimwear, Skateboards, Wetsuits, Clothing, and Rentals. Yo will be sure to find all the top brands. Customer service is what sets us apart so we'll be sure to take care of all your needs. South Coast Surf Shops have been a San Diego mainstay since 1974. What started as a single shop in Ocean Beach has grown into 5 locations spreading into Pacific Beach and online as well. Specializing in all things surf.