Chilled Water System Southern Floral Company, Inc uses a chilled water hydration system that's purpose is to hydrate the flowers with cold ( chilled ) water with preservatives which dramatically.. moreSouthern Floral Company, Inc is one of the Southwest United States leading distributors in floral products. Our product line includes fresh flowers from around the world. A full line of floral supplies here includes containers, baskets, ribbons, etc. that any floral shop would need for its daily operations.