Synovate

Located in Royal Oak, Mich., Synovate Motoresearch, generates consumer insights that drive competitive marketing solutions for the automobile industry. The network provides clients with cohesive global support and a comprehensive suite of research solutions. It offers specialized automotive research professionals in more than 20 countries across over 5 continents, backed by almost 5,000 employees. Using the unique Synovate Censydiam model or ethnography, the company is able to uncover the psychological motivations of consumers. The business also includes the use of advanced virtual vMAR car clinics to help deliver insights quicker and cheaper. Synovate Motoresearch is a privately held subsidiary of Synovate, the market research arm of Aegis Group plc.

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