Target Optical welcomes most insurance plans. Located on 2950 S Chase Ave, we make eye care easy at your Milwaukee Target Optical. Get prescription eyeglasses, sunglasses and contact lenses. Target Optical has brand-name frames like Ray-Ban, A|X and Maui Jim, high-quality lenses at a great price, and a 90-day unconditional guarantee. Eye exams available by Independent Doctors of Optometry next to Target Optical.