Target Optical welcomes most insurance plans. Located on 4616 Hwy 280, we make eye care easy at your Birmingham Target Optical. Get prescription eyeglasses, sunglasses and contact lenses. Target Optical has brand-name frames like Ray-Ban, A|X and Maui Jim, high-quality lenses at a great price, and a 90-day unconditional guarantee. Eye exams available by Independent Doctors of Optometry next to Target Optical.