Target Optical welcomes most insurance plans. Located on 1874 Joe Battle Blvd, we make eye care easy at your El Paso Target Optical. Get prescription eyeglasses, sunglasses and contact lenses. Target Optical has brand-name frames like Ray-Ban, A|X and Maui Jim, high-quality lenses at a great price, and a 90-day unconditional guarantee. Eye exams available by Independent Doctors of Optometry next to Target Optical.