Founded in 1995, Targeting Group is a marketing communication company that has a team of research analysts, strategic marketers, public relations specialists, and account and media planners. Its services include media mix modeling, optimization, performance auditing, competitive analysis and direct response. The company provides negotiating and marketing research services for Yellow Pages and various nontraditional media. It offers experience in media planning and purchasing on a national as well as local basis. Targeting Group conducts target plans for video games, cell phones, radio advertisements, Internet banners, newspapers and televisions. The company serves the automotive, education, energy, financial, health care, packaging, real estate and retail sectors.