The Alley Store is a rock'n'rollers paradise with a huge array of merchandise and unique hard-to-find items. The store specializes in offering the biggest selections in rock, biker, punk, mod, emo, rockabilly and gothic clothing. It offers a selection of leather, shoes, belt buckles, bondage/fetish gear, piercing jewelry, rock'n'roll memorabilia, tattoo flash art, accessories, eccentric home decor, unique sterling silver jewelry, and items for the cigar afficionado. This one-of-a-kind experience is why millions of guests visit every year from all over the United States and the world. The store started humbly in 1971, as Excalibur Products. And then it became Liberty Trading, Excaliber Studios, and Fashion Victim soon followed. The store today encompasses 40,000 square feet of the cutting edge in punk, goth, glam, emo, mod, rockabilly, alternative, biker, and rock clothing and accessories. The Alley Store is located in Chicago.