About The Complex Sale... Complex Sale, Inc is a sales methodology and consulting company that helps you win the sales you can't afford to lose through speeches and tools, to training and coaching, to total sales force transformation. Founded in 1994 by Rick Page, author of sales bestseller Hope Is Not A Strategy The 6 Keys to Winning The Complex Sale and Make Winning A Habit 20 Best Practices of the World's Greatest Sales Forces, TCS helps you dominate accounts in the complex selling environment. TCS programs are taught by executives who know the environment firsthand. We provide the skills and processes to Make Winning A Habit in your organization.