The SoundView Group is a marketing consulting firm whose primary business is working with clients in the e-commerce/online transaction or subscription business (drive to web, app store, and/or call centers) who are seeking to maximize their ROI via performance marketing to profitably scale their business. We can provide both digital and offline consulting or vendor management, or utilized in a full service fashion we can also provide a one stop shop for digital/traditional creative design, media buying, analytics/optimization. Seth Baum has also served at numerous firms as Interim CMO/VP Marketing for longer-term engagements.